Sustainable FashionBuy or rent: it’s your choice if you want to love our garments forever or just for a short time. Although, when you rent, you support a circular clothing economy and ultimately help reduce the amount of clothing no longer in use.
Made with ♥ in EuropeWe choose the highest quality European materials to reduce our carbon footprint. Our production cycle focuses on saving water, reducing energy and chemical consumption.
Reuse & DonateOur garments have multiple life cycles but after they have been loved by multiple mums and can no longer be rented; they are always donated. We ask our customers to do the same with Wo-mum garments they’ve purchased.
Unique DesignsOur garments are designed by mums and created by independent and local designers. Together, we work on creating timeless styles for all stages of motherhood and all types of mums.